Elements and Performance Criteria
- Receive and interpret the brief
- Liaise with the relevant personnel to interpret and identify the objective and outcomes of the multimedia product, considering the application of visual design and communication techniques to ensure the creative, technical and production requirements can be met
- Identify all relevant factors which may determine and affect visual design and communication concepts and application through the breakdown and interpretation of the brief and liaison with relevant personnel
- Clarify target user/audience to determine the format and delivery platform of the multimedia product through discussion with relevant personnel
- Generate and assess ideas
- Generate a range of visual design and communication ideas which are technically feasible, respond to the brief and provide creative solutions to all design issues
- Discuss visual design and communication ideas and collaborate, as required, with relevant personnel to ensure contribution of a range of ideas and creative solutions to the initial concept
- Continuously reflect on and assess the creative ideas and solutions for implications on budget, timeline, technical feasibility and suitability to meet the brief
- Conduct research
- Research and compare techniques and tools for visual design and communication available for use in the creation of a multimedia product, exploring the characteristics and differences of digital imaging and traditional imaging
- Research and compare the range of delivery platforms available for multimedia products
- Explore the range of typographical and visual elements that are appropriate in the development of a multimedia product
- Identify the relationship between the visual components and the hardware required
- Organise research media and findings for use by all relevant personnel throughout the design development process, updating as required
- Evaluate the initial discussions and design brief against the findings and discuss with relevant personnel
- Select media/materials for use in visual design and communication
- Identify the range of visual design and communication techniques available and present to the relevant personnel for the consideration of their ability to meet the creative, technical and production brief
- Select the appropriate visual design and communication techniques which fulfil the creative, technical, and production requirements of the brief
- Gather relevant materials and media, ensuring their compatibility to the creative and technical specifications of the multimedia product
- Consult relevant personnel to ensure that all required media is identified and sourced and ensuring that selection is based on the understanding of the user characteristics and capabilities
- Apply visual design and communication techniques
- Using selected design techniques to develop for the structure of the product, ensuring that all elements are fully documented for future use
- Consider the relevant multimedia elements required to achieve the desired outcome
- Discuss technical parameters and planning with relevant personnel to achieve the most appropriate format
- Determine the range of appropriate design parameters and employ these to fulfil the brief, ensuring the creative, technical and production resources are adequate to achieve the final outcome
- Evaluate visual and communication design techniques